Cake People | Cake Equity Changelog
Say hello to Cake People
01 May 2025
Update by
Aaron Blakemore
Senior Product Manager
We've replaced the old Contacts page with Cake People—a more powerful, CRM-style stakeholder view that puts your people at the center of your equity management.
Now you have a cleaner, more intuitive way to manage the people who matter most to your business. Whether you're tracking investors, employees, or advisors, Cake Equity gives you the foundation to build stronger relationships with your stakeholders.
What you can do with Cake People:
- View a comprehensive list of all contacts related to your equity
- Customize columns to see exactly the data you need
- Easily understand and invite people to your portal
- Search across names and email addresses
Keep an eye out as we continue to expand its capabilities.
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July 2026
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July 2026