Equity Compensation Benchmarking Software | Cake Equity

Plan your equity compensation with clarity.

Data-driven equity benchmarks from thousands of startups ensure every grant aligns with market standards.

Equity benchmarking backed up by real startup data.

Build fair, competitive equity packages with clarity.

Features:

Confident hiring decisions: Know exactly what top talent expects and stay competitive across roles.
Dilution protection: Offer equity responsibly while safeguarding long-term ownership.
Compensation planning: Replace time-consuming spreadsheets and surveys with instant insights.

See how Cake simplifies equity benchmarking

How it works

Select the role and seniority level: Choose the exact position you’re hiring for, from engineering to sales to leadership, so the benchmarks match real-world compensation expectations.
Choose your company’s funding stage: Indicate whether you’re pre-seed, seed, Series A, or beyond. Equity norms change by stage, and Cake adjusts the ranges accordingly.
View market medians and typical ranges: Instantly see the equity distribution for similar roles at similar companies, including medians, ranges, and confidence indicators when sample sizes vary.
Draft an offer using benchmark insights: Convert the recommended benchmark into a draft equity offer inside Cake, giving you a fast, data-informed starting point for candidate discussions.

Frequently asked questions

Your questions on equity benchmarking, answered

What Cake plans include equity benchmarking?

Equity benchmarking is available on Build and Team plans. The feature uses aggregated, anonymized data from thousands of companies using Cake to provide market-accurate equity ranges.

What data sources power the benchmarking tool?

The calculator analyzes thousands of startup compensation packages from Cake's extensive dataset. Data is de-identified, sampled, and updated regularly, with confidence indicators when sample sizes are limited.

Can I customize equity benchmarks for my specific needs?

You can filter by specific positions (Senior, Engineering, Sales, etc.), company growth stage (pre-seed through Series D), and geography. The tool shows typical ranges, medians, and allows you to instantly draft offers using the benchmark data as your starting point.